Friday, January 25, 2008 | posted by James Thomas à Becket

The journey must start with Deathwish.

Did you see post below this one that wasn't by one of our new writers? That was more emote-ing than Zach's done about this site in months. One wonders what else he hides under his cap, aside from hair.

Regardless, I feel like I need to remind him, publicly, about beginnings and journeys. I will use an example, the record label called Deathwish Inc. (Former home to Modern Life is War, Cursed [Have you heard Three? If so, get in touch.] and Converge and current home to Life Long Tragedy, 108, Killing the Dream and Blacklisted) from whom a particularly large order for me arrived today.

They (and their long time brothers at Bridge Nine) didn't get to be the country's foremost hardcore labels quickly. It was through a series of hard work, excellent vinyl releases and signing bands they liked and were talented, regardless of whether the band would make money. Things slowly got better. They signed newer and younger acts, who toured voraciously. Though, it should be noted, being able to sell Converge merchandise may be the closest thing to a license to print money that this scene has, but I digress. These younger bands (Modern Life is War) steadily (but slowly) gained traction around the country, and as Deathwish tirelessly promoted the band on the internet, so too, did they gain more pageviews and more money, presumably, as evidenced by the tons of pre-orders the label now sells.

In short, the label has style and substance, though that didn't avail them for at least a couple years. Hard work, super fast shipping and having a good mailorder team pays off, and there is no question that Deathwish has been working at it, full steam ahead for a while. It is this same kind of hard work and verve we must emulate to deserve your time, dear reader.

I am not particularly concerned that after seven months, we are still in red ink, and have 20something readers. If we keep writing interesting things worth reading, word of mouth will raise our ship. Then again, this isn't a moneymaking venture, at least so far as I can tell. It was pitched to me as something that, if nothing else, is an outlet where I can continue to cut my teeth on the stone of longer form writing. If I see anything, a penny, a nickel, I will laugh uproariously until I am told, that no, this is our profit from the site, in which case, I will keel over laughing.

So Zach, if you want to do better, then write more. Let's see what you have to say about Gravel in 2012. Hell let's see what you've got to say about One Piece and speaking of which I should probably also check out the other five episodes of Baccano I haven't watched, because apparently, that's where it gets funny. This "either anime or politics" idea, I think, is crazy, because it assumes a zero-sum game that isn't true. We can write about both, it is simply a matter of working up the desire to take this place more seriously than we have when we started it.

As the introduction to Cowboy Bebop goes...

Let's do it.

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2 Comments:

Blogger Thomas Carlyle said...

You have my bow!

January 25, 2008 at 6:40 PM  
Blogger Zach Marx said...

And my axe!

January 25, 2008 at 6:43 PM  

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